Valoarea datelor personale – mic studiu de caz despre profilare

Pe Facebook sînt disponibile o mulțime de teste de personalitate, aplicații, jocuri care mai de care. Toate au în comun un lucru: sînt gratuite. Utilizatorul nu plătește nimic, ba chiar, de cele mai multe ori este foarte mîndru să le împărtășească cu alții. Așa crede el….

Din comoditate, aproape nimeni nu citește „Terms and Conditions„ și „Privacy Policy„. Metodele prin care unui utilizator i se crează un profil sau este urmărit sînt diverse și nu mi-am propus să le acopăr pe toate. Mă întreb însă dacă „vînzarea„ profilelor anonimizate poate fi interzisă sau contravine GDPR. E un subiect juridic la care nu mă pricep.

Destul de mulți utilizatori s-au jucat cu aplicațiile de la „NameTests„ : majoritatea quizz-uri care de fapt sînt instrumente pentru „data-sucker„ :)).
Compania mamă a NameTests este Social Sweethearts (100 de angajați, venituri de 4.6 milioane dolari)…Compania deține: nametests.com, apost.com, triplelol.com, cookietale.com

Politicile de confidențialitate redirecționează toate către situl Social Sweethearts :).

Conform informațiilor de pe site, Social Sweethearts se declară „the leading global digital publisher of individualized content.„. Din Privacy Policy aflăm următoarele:

  • Depending on which of our Online Services our users use, other data, such as profile pictures, text entries, image uploads or visited locations may also be included. We also process data on the use of our services, such as contents that have been viewed, times of use, their duration and technical details, such as browsers or devices used, in order to make our offer user-friendly and secure.
  • We receive the data either through user input or when users expressly consent to provide us with data via an interface to Facebook. Furthermore, data resulting from the use of our Services are processed (so-called usage or metadata, such as functions and content used or information on user devices).
  • If we analyse the interests or behaviour of users, this will be carried out in order to design our Online Services in accordance with users’ requirements. For example, users are proposed content or functions that correspond to the content and functions previously used. Furthermore, we work together with various technological partners who, for example, display advertisements on the basis of user data. We make sure that the user’s data is pseudonymised (e.g. no clear data such as names or e-mail addresses) and that users have simple rights of revocation at their disposal. We also conclude special data protection agreements with our partners, in which they commit themselves to the protection of user data.
  • We only work with trustworthy partners on the basis of legal permits and in particular do not sell user data records (e.g. names, e-mail addresses) to third parties, in particular not for research purposes.
  • Type of processed data:
    – Inventory Data (e.g., names, addresses).
    – Contact details (e.g., e-mail, phone numbers).
    – Content Data (e.g., text input, photographs, videos).
    – Contract Data (e.g., subject matter of the contract, duration).
    – Usage Data (e.g., interests, websites visited, usage behaviour, access times, log data).
    – Meta/communication Data (e.g., device IDs, IP addresses).
    – Job candidate Data (e.g., names, contact details, qualifications, job application documents).

Toate cele de mai sus nu le afli însă cînd accesezi una sau alta pe Facebook. Ar trebui să ajungi pe situl companiei. Pe lîngă „chestiile„ de pe Facebook, compania mai are tot felul de aplicații pentru mobile, atît în AppStore cît și Google Play. Unele contracost altele, bineînțeles, „gratuite„. De exemplu ProfilePic for WhatsApp….:)

Să aruncăm un ochi și peste Terms of Service:

  • Accordingly, we are not liable to you for any loss or damage that might arise from their actions or omissions, including, for example, if another user or business misuses your content, identity or personal information, or if you have a negative experience with one of the businesses or advertisers or their products listed or featured on the site.
  • You shall provide us free of charge and unlimited in terms of location,time and type of use with the non-exclusive right to copy, edit, modify, adapt, alter, edit, translate, make derivative works of, publicise, and process the legally protected content, information and data provided by you or in your name and to transfer these rights to third parties such as subcontractors or other users (e.g. in relation to embedding or modification of user generated content).
  • In addition to these TOS, the relationship between the Service Provider, the users and Facebook is determined by the terms and conditions and privacy policy of Facebook

Over 4 billion page impressions in a single month -Over 250 million active users – 1 in every 8 Facebook users! -Quizzes translated into over 40 different languages once viral


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